Mailton Lima — Head of Product Design
Head of Product Design Fortaleza, Brazil
Currently Remessa Online View full caseWhat leadership delivers.
- −25% Lead time Remessa Online redesign · 2024
- +36% Efficiency DesignOps at meutudo. · 2022—2024
- +29% Time-to-Market After DesignOps · meutudo.
- ~90% CSAT Tomorrow Lab · Dell · HP · Atlântico
Work that proves repeatability.
Three pillars behind a decade of practice.
-
Strategy begins with behavior.
I work as a C-suite partner: connecting behavioral research to hard business metrics — TTV, conversion, retention. The success metric is defined before scope is set, not reverse-engineered afterward.
-
DesignOps is how the team delivers value.
Design systems and workflows that reduce cross-functional friction, cut lead time, and free the team to focus on innovation — not process overhead. Good systems make repeatability the default.
-
You build the team before the product.
Designers, researchers, and ops with autonomy, psychological safety, and room to experiment. Speed is a people problem before it's a process problem. Leadership means building the conditions for that first.
About Mailton Lima
Born in Ceará, father. UI since 2009, product since 2012, leading teams since 2016. Fintech taught me to turn friction into trust — I now bring that same discipline to SaaS B2B, Healthtech, and Web3. My work sits at the intersection of user behavior and business outcomes.
- Lead time · Remessa
- −25%
- Efficiency · meutudo.
- +36%