Senior Design Manager 2024–Present Fintech Design ManagerDesignOpsB2BB2C

Remessa Online — B2B/B2C Platform Redesign at Scale

Strategic redesign of Remessa Online's transactional platform for both B2B and B2C. Reduced lead time, accelerated dev delivery, and improved CSAT.

–25%
Lead Time
CSAT ↑
B2B
+15%
Dev Speed

Context

Remessa Online is one of Brazil’s largest international money transfer platforms, with both B2C (individuals) and B2B (businesses and partners) products.

In 2024, I joined as Senior Design Manager with the challenge of scaling design velocity without sacrificing quality.


The Problem

Years of incremental decisions without a system. Product teams working with duplicated components, inconsistent flows, and handoffs that generated constant rework.

Result: high lead time, B2B CSAT below target, and a design team that shipped but didn’t evolve.


What I Did

DesignOps: Implemented design rituals, handoff standards, and a visual QA process that reduced rework by 30%.

Design System: Consolidated semantic tokens and shared components across B2B and B2C — accelerating designer velocity and reducing inconsistencies.

Team leadership: Structured squads with clear roles, design OKRs, and ceremonies that connect discovery to delivery.


Results

–25%
Lead Time
+15%
Dev Speed
B2B CSAT

Wave 4 in progress. This case study will be expanded with storytelling depth, detailed process, and evidence after the full intake is complete.